In episode six of Wireframe, Khoi Vinh and producer Rikki Novetsky take a look at the intersection of ethics and design and explore the controversy of addictive UX design by tracing the origins of Facebook’s famous Like button.

Initially conceived as a way of easily spreading positivity, this tiny but momentous bit of UI resulted in massive, unintended consequences and has since become a model for creating products you love so much that you can’t put them down, for better or worse. 

Listen to the podcast to hear the story, and click here to read a full transcript of this episode.

Episode 6