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XD Ideas   /   Perspectives   /   SoDA Series

SoDA Series

Perspectives on leadership, design, culture and emerging trends from the Society of Digital Agencies; a global community of pioneering and renowned agency founders, creative visionaries and technology disruptors.
SoDA Series

In Conversation with Wesley ter Haar

By Tom Beck

Wesley reflects on 20 years of MediaMonks and what it takes to build a creative, data-driven culture.

SoDA Series

Three Key Learnings from 2020 that Have Set Up Digital Agencies for a Better 2021

By Tom Beck

Seven design leaders from the Society of Digital Agencies (SoDA) discuss their key learnings from last year.

SoDA Series

DPDK’s Inclusive Illustration Design System

By Michael Vromans

To easier create illustrations, and to better reflect our world, DPDK created an inclusive design system.

SoDA Series

How “Design with a Capital D” Can Help Us Redesign our World for the Better: An Interview with Bruce Mau

By Jamie Myrold

How can we as designers create our own positive changes? The legendary Bruce Mau weighs in.

SoDA Series

Tackling Diversity and Inclusion at Your Agency – A Conversation with Jam3 and Stink Studios

By Tom Beck

Design agency leaders are grappling with how to make meaningful change surrounding diversity and inclusion.

SoDA Series

SoDA Series Live Presents: Conversations with Creative Industry Leaders

By SoDA Series

Live conversations with agency founders and creative leaders. See upcoming sessions.

SoDA Series

Scott Belsky on Leadership, Collaboration, and the Power of Human Creativity

By Tom Beck

Scott Belsky talks leadership amid rapid change and what it takes to thrive as a remote creative team.

Tom Beck on the SoDA Report and Digital Outlook 2020
SoDA Series

Tom Beck on the SoDA Report and Digital Outlook 2020

By Tom Beck

This year will test the resilience, empathy and invention of creative leaders around the world. Here are 5 trends to watch.

Keith Johnston of Forrester on the changing digital outlook for marketers and agencies in 2020
SoDA Series

Keith Johnston of Forrester on the Changing Digital Outlook for Marketers and Agencies in 2020

By Tom Beck

Keith Johnston talks about the pandemic’s impact on marketing, digital technology and the creative landscape.

Innovation through COVID-19: Highlights with MediaMonks’ Sander van der Vegte
SoDA Series

Innovation through COVID-19: Highlights with MediaMonks’ Sander van der Vegte

By Kristan Bell

Sander van der Vegte of Media Monks shares his perspective on digital transformation and innovation.

Don’t be a “dummy.” Design with content.
SoDA Series

Don’t Be a “Dummy” – Design with Content

By Jenna Brucoli

No matter how beautiful or consistent your design system is, if it wasn’t developed with actual content, look out!

Bright pink and light pink speckled graphic.
SoDA Series

Digital Experience Systems: Expanding Design Systems to Serve the Full Customer Experience

By Kristen Cromer

Learn how Ogilvy evolved their design system into a digital experience system to drive an omnichannel approach.

Illustration of pink and blue gradient graphic.
SoDA Series

More Inclusive Design Systems Lead to Better Experiences

By Mason Magyar

Designing for accessibility is more than color contrast ratios and type sizes. Read more about inclusive design.

Green to yellow gradient graphic.
SoDA Series

The Evolution of a Design System: How to Take It From Crawling to Running

By Rex Carrillo

Ogilvy Experience Designer, Rex Carrillo, talks about design system maintenance and how to stay current.

Vibrant color bars
SoDA Series

The SoDA Report On Design Systems

By Patrick Faller

Read the report about insights and best practices on building and maintaining design systems.

SoDA Series

Introducing the SoDA Series on XD Ideas

By Tom Beck

The Society of Digital Agencies is a global, member-based community for digital agency founders on a mission.

yellow x marks on a black background
SoDA Series

Design & Responsibility at the Dawn of Interspace

By North Kingdom

Interspace is a future that is screenless, searchable, and contextually relevant. What does the future of tech really look like?

abstract shape in the background with a blue outline of an augmented reality sketch on top
SoDA Series

In Developing AR Experiences, Creatives Must See the World Through a New Lens

By Remco Vroom

Learn how designers can equip themselves to deliver best-in-class designs for augmented reality.

An abstract image of green circular squiggles on a blue background
SoDA Series

Voice in the Roaring 20’s: Platform Disruption, Multimodal, and Voice SEO

By Dr. Joan Palmiter Bajorek

Tech giants are investing heavily in developing voice technology hardware and software. Is voice the next gold rush?

An abstract design of turquoise squiggles on maroon background
SoDA Series

Rob Ford on Bravery, Personality and the Digital Design Revolution

By Tom Beck

An industry icon thinks the current state of digital design needs to get its mojo back.

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