XD Ideas / Perspectives / SoDA SeriesSoDA SeriesPerspectives on leadership, design, culture and emerging trends from the Society of Digital Agencies; a global community of pioneering and renowned agency founders, creative visionaries and technology disruptors. SoDA Series3 Content Design Trends to Adopt Right NowBy Nate ButlerStrong content design is about much more than applying your brand identity or basic design principles. SoDA SeriesWorking Hard, Staying Sane, and Honing Your ScrappinessBy Kim GimScrappiness is about understanding, using, and maximizing what you have. What resources are available? SoDA SeriesIn Conversation with Wesley ter HaarBy Tom BeckWesley reflects on 20 years of MediaMonks and what it takes to build a creative, data-driven culture. SoDA SeriesThree Key Learnings from 2020 that Have Set Up Digital Agencies for a Better 2021By Tom BeckSeven design leaders from the Society of Digital Agencies (SoDA) discuss their key learnings from last year. SoDA SeriesDPDK’s Inclusive Illustration Design SystemBy Michael VromansTo easier create illustrations, and to better reflect our world, DPDK created an inclusive design system. SoDA SeriesHow “Design with a Capital D” Can Help Us Redesign our World for the Better: An Interview with Bruce MauBy Jamie MyroldHow can we as designers create our own positive changes? The legendary Bruce Mau weighs in. SoDA SeriesTackling Diversity and Inclusion at Your Agency – A Conversation with Jam3 and Stink StudiosBy Tom BeckDesign agency leaders are grappling with how to make meaningful change surrounding diversity and inclusion. SoDA SeriesSoDA Series Live Presents: Conversations with Creative Industry LeadersBy SoDA SeriesLive conversations with agency founders and creative leaders. See upcoming sessions. SoDA SeriesScott Belsky on Leadership, Collaboration, and the Power of Human CreativityBy Tom BeckScott Belsky talks leadership amid rapid change and what it takes to thrive as a remote creative team. SoDA SeriesTom Beck on the SoDA Report and Digital Outlook 2020By Tom BeckThis year will test the resilience, empathy and invention of creative leaders around the world. Here are 5 trends to watch. SoDA SeriesKeith Johnston of Forrester on the Changing Digital Outlook for Marketers and Agencies in 2020By Tom BeckKeith Johnston talks about the pandemic’s impact on marketing, digital technology and the creative landscape. SoDA SeriesInnovation through COVID-19: Highlights with MediaMonks’ Sander van der VegteBy Kristan BellSander van der Vegte of Media Monks shares his perspective on digital transformation and innovation. SoDA SeriesDon’t Be a “Dummy” – Design with ContentBy Jenna BrucoliNo matter how beautiful or consistent your design system is, if it wasn’t developed with actual content, look out! SoDA SeriesDigital Experience Systems: Expanding Design Systems to Serve the Full Customer ExperienceBy Kristen CromerLearn how Ogilvy evolved their design system into a digital experience system to drive an omnichannel approach. SoDA SeriesMore Inclusive Design Systems Lead to Better ExperiencesBy Mason MagyarDesigning for accessibility is more than color contrast ratios and type sizes. Read more about inclusive design. SoDA SeriesThe Evolution of a Design System: How to Take It From Crawling to RunningBy Rex CarrilloOgilvy Experience Designer, Rex Carrillo, talks about design system maintenance and how to stay current. SoDA SeriesThe SoDA Report On Design SystemsBy Patrick FallerRead the report about insights and best practices on building and maintaining design systems. SoDA SeriesIntroducing the SoDA Series on XD IdeasBy Tom BeckThe Society of Digital Agencies is a global, member-based community for digital agency founders on a mission. SoDA SeriesDesign & Responsibility at the Dawn of InterspaceBy North KingdomInterspace is a future that is screenless, searchable, and contextually relevant. What does the future of tech really look like? SoDA SeriesIn Developing AR Experiences, Creatives Must See the World Through a New LensBy Remco VroomLearn how designers can equip themselves to deliver best-in-class designs for augmented reality. SoDA SeriesVoice in the Roaring 20’s: Platform Disruption, Multimodal, and Voice SEOBy Dr. Joan Palmiter BajorekTech giants are investing heavily in developing voice technology hardware and software. Is voice the next gold rush? SoDA SeriesRob Ford on Bravery, Personality and the Digital Design RevolutionBy Tom BeckAn industry icon thinks the current state of digital design needs to get its mojo back.