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Process

Working methods, best practices and design tips and tricks to help you do your best work.

User journey and user flow are two sides of the same coin
User Research

Understanding User Journey vs. User Flow

Lindsay Munro
A mock illustration of a webpage in 4 different layout variants.
User Testing

6 Essential Tips for Effective A/B Testing

Oliver Lindberg
The number 10 and the word tips in bold colors.
User Research

10 Tips to Develop Better Empathy Maps

Lindsay Munro
Graphic design image of a pen writing text
Information Architecture

UX Writing Guidelines

Lindsay Munro
Blue and green colored diagrams of different screens sketched on a whiteboard.
Information Architecture

Website & App Navigation Design Best Practices

Nick Babich
Illustration of a sitemap for a website's information architecture
Information Architecture

Sitemaps & Information Architecture (IA)

Nick Babich
Cards with a variety of words on them that can be grouped into categories
Information Architecture

Card Sorting Best Practices for UX

Nick Babich
Illustration of a woman wearing sunglasses
User Research

Putting Personas to Work in UX Design: What They Are and Why They’re Important

Patrick Faller
Illustration of a woman on a ladder marking up a computer screen
User Testing

Best Practices for Usability Testing In UX Design

Nick Babich
Illustration of a computer screen and web page
User Testing

Multivariate Testing for UX Design

Patrick Faller
Illustration of four eyes with a square box around one eye.
User Research

Eye Tracking and Usability: How Does it Work?

Nick Babich
Green background with different squares
User Testing

Top 7 Usability Testing Methods

Nick Babich
Blueprint of design
UI Design

Creating Interactions: An Overview of UI

Oliver Lindberg
UI Design

Best Practices for Designing Sticky Headers & Other Fixed Elements

Oliver Lindberg
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