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Principles

Foundational and emerging design concepts to help you stay current.

Image of colors across the entire spectrum that are washed out
Design Systems

Digital Experience Systems: Expanding Design Systems to Serve the Full Customer Experience

Headshot of Kristen Cromer Kristen Cromer
Decorative illustration of a star on top of a colorful background.
Web Design

Utilizing the React Framework for User Experience

Nick Babich
Illustration of color blocks moving up and down a screen to mimic parallax scrolling
Web Design

Best Practices For Parallax Websites

Nick Babich
Illustration of a circle rolling down a hill with animation trails
Human Computer Interaction

Animation Principles for UX Designers

Nick Babich
Photograph of a woman with an AR mask penciled in over her face.
Emerging Technology

UX Design Principles for Augmented Reality

Nick Babich
An abstract illustration of racial and gender bias in AI.
Emerging Technology

Removing Bias in AI — Part 2: Tackling Gender and Racial Bias

Oliver Lindberg
An abstract illustration of bias in AI.
Emerging Technology

Removing Bias in AI — Part 1: Diverse Teams and a Redefined Design Process

Oliver Lindberg
Illustration of layout for a desktop application on a computer screen
App Design

Optimizing Your Desktop App Design

Patrick Faller
Michaelangelo wearing a VR headset
Emerging Technology

Virtual Reality (VR) Design & User Experience

Patrick Faller
SVA Senior Library, a compendium that showcases the work of the graduating designers in the BFA Design and BFA Advertising departments.
Emerging Technology

Algorithms Are a Designer’s New BFF—Here’s Proof

Ritupriya Basu headshot Ritupriya Basu
series of colorful dots that scatter across a page
Design Systems

More Inclusive Design Systems Lead to Better Experiences

Mason Magyar, Principal Experience Designer - Ogilvy Mason Magyar
Layout on website
Web Design

Top Website Layouts That Never Grow Old

Nick Babich
Photograph of iPhone X
App Design

Everything You Should Know About Designing Apps for Bezel-Less iPhones

Nick Babich
various tech with same display
App Design

New to Material Design? 12 Principles You Need to Know

Nick Babich
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