In episode six of Wireframe, Khoi Vinh and producer Rikki Novetsky take a look at the intersection of ethics and design and explore the controversy of addictive UX design by tracing the origins of Facebook’s famous Like button.

Initially conceived as a way of easily spreading positivity, this tiny but momentous bit of UI resulted in massive, unintended consequences and has since become a model for creating products you love so much that you can’t put them down, for better or worse. 

Listen to the podcast to hear the story.