last few years have seen a lot of flux in web design trends. It almost seems
like there’s a new trend emerging every other year. With all this volatility,
it’s easy for designers to get caught up in the latest craze, while ignoring
the more meaningful trends that have longevity.
we take a look at some of the most significant design trends in recent memory
and what’s in store for them in the future.
Skeuomorphism allows design elements (like icons, buttons, etc.) to look like their real-life counterparts. For example, an envelope icon in a user interface will have 3D effects like drop shadows, depth, and textures to make it look more realistic.
This was all the rage in the 2000s and the first couple of years of the 2010s, and Apple was a big proponent of it — thanks to Steve Jobs’ influence. Its popularity took a nosedive when one of its most prominent supporters, Scott Forstall — Apple’s then-senior vice president of iOS software — left after Jobs’ death. Apple’s former chief design officer, Jonathan Ive, didn’t think highly of skeuomorphism, so when he took over after Forstall, Apple officially abandoned skeuomorphism at its 2013 Apple Worldwide Developers Conference.
Things are looking dour for this design trend, with no visible sign of it making any big comeback any time soon. When two of the biggest tech companies — Apple and Google (with its Material Design) — embrace simpler and flatter design, it’s safe to say that the complexities of skeuomorphism are a thing of the past.
Flat Design was originally introduced as early as the 1950s, thanks to the popularity of the International Typographic Style or Swiss Style (a graphic design style). However, it would only become digitally popular in the 21st century, when Microsoft used elements of Flat in prominent products:
Windows Media Center
Zune MP3 Player
Windows Phone 7
its name indicates, this trend is characterized by:
Flat’s future is exceptionally bright. That’s because Flat Design is the broader design category, but since its popularization several years ago, other offshoots/subsets of Flat have developed and gained their own strong followings. Notable examples are Flat 2.0 and Material Design. Look out for additional design languages to emerge that build on the Flat concept.
Flat design 2.0
2.0 is the perfect example of a direct offshoot of Flat. Developed in 2014,
Flat 2.0 was the designer’s response to some of the perceived UX shortcomings
of the original Flat, just as Flat itself was a response to the excesses of
2.0 still embodies all the sleek, minimalistic characteristics of Flat with a
few, notable exceptions that move it a bit closer to 3D. For example, it
introduces only subtle shadows and gradients to offer an improved UX. Many felt
that Flat’s purist tendencies to be exclusively 2D made it challenging for
users to accurately identify which buttons or icons were clickable or could be
is currently dominating web design on everything from desktop to mobile UIs.
Apple’s macOS has gone Flat, Android is based on Material Design. Flat 2.0 will
continue to be adapted to more UIs on desktop and mobile; the focus is keeping
the understated aesthetics of Flat while enabling better UX with very subtle 3D
Google debuted Material Design in 2014 and had rolled it out to most of its products and services on Chrome and Android by 2015. In essence, Material Design is Google’s interpretation of Flat 2.0, seeing as how Material’s design elements display mostly flat elements with subtle 3D touches for superior UX.
Design evolves rapidly. In a few years, many Google products (including
products like YouTube) were redesigned in the Material design language.
Material Design is here to stay.
Minimalism is extremely interesting; some designers consider it to be the basis of Flat in the first place, according to the UX experts at the Nielsen Norman Group. In that sense, think of minimalism as the ultimate answer to the excesses of the skeuomorphism popular in the 2000s.
is more than a trend. Introduced in the early 2000s, it has stood the test of
time for almost two decades and has spawned many of the other trends on this
list, including Flat, Flat 2.0, and Material.
is characterized by:
use of white or negative space
Because of minimalism’s ubiquity in web design today, expect to see it integrated with other design movements that have become popular or are on the verge of breaking out. This includes the use of video and augmented reality.
important to remember, design is never static. It constantly evolves and pushes
back against perceived excesses. Some of those evolutions can also just be
slight modifications to existing trends, which result in entirely new trends
for us to discover.